Amazon’s AI shopping assistant Rufus can now show you a full 365 days of price history for a product. In other words, you now have access to a full year’s worth of pricing data, including when the product was available for a higher or lower price, and when the last price change took place, before buying anything.
Previously, the maximum available price history was 90 days, enough to catch up on a recent sale, but not enough to know whether a limited-time offer is actually the best price a product has been available in the last year.
How do you actually access price history?
There are two ways to access price history on Amazon. The first and simplest way is to hit the price history link sitting right next to the product price on any detail page. The second way is via Rufus, via the icon in the bottom-right corner of the Amazon app or the top navigation bar on desktop.
From there, you can ask the AI shopping assistant anything about the price, including “Has the price dropped recently?” or “What’s the lowest price this product has been available for in the last year?” The AI assistant will then show you the required results from a 30, 90, or 365-day window.
Amazon claims that over 50 million customers have already used the price history feature since it arrived in 2024, but I’d say that even more people have used the third-party websites or trackers, some of which even sent notifications of a price drop.
Who gets the full year of pricing data?
The 365-day window will be available to Amazon customers in the United States, the United Kingdom, and India. What’s great is that it isn’t locked behind a paywall (not tied to the Amazon Prime membership). All existing customers of the platform have access to the one-year pricing history feature.
The timing is notable, as the Amazon Prime Day sale is returning in June 2026 (July 2026 in India). With a full year of pricing history, buyers will be able to tell whether a Prime Day discount is actually worth it or just regular pricing dressed up with a massive discount badge.