Dubai, United Arab Emirates, 13 August 2026: Whether you’re shopping for the new school year, refreshing your wardrobe, enjoying a family day out or simply making the most of Dubai Summer Surprises, there’s even more to look forward to this season.
From the chance to win a brand-new home and luxury cars to gold, cash prizes, unforgettable staycations and millions of loyalty points, there’s a rewarding opportunity waiting around every corner. Here’s where to shop, spend and enter for your chance to win big this summer.
Win Your Home in Dubai
Validity: Until 30 August
Entry: Spend AED500 or more at participating outlets
Prize: One of 12 Binghatti apartments, including 11 studio apartments and one two-bedroom apartment
Turn everyday shopping into the chance to own your very own home in Dubai with Win Your Home in Dubai, a first-of-its-kind citywide campaign jointly led by Dubai Festivals and Retail Establishment (DFRE), part of Dubai Department of Economy and Tourism (DET), and Dubai Chambers. Every AED500 spent at participating retail and dining outlets earns shoppers one raffle entry, with every additional AED500 increasing the chances of winning.
Supported by Binghatti as the exclusive real estate partner, the campaign will see 12 lucky winners walk away with a brand-new home. Weekly winners are announced live every Sunday from 5pm to 7pm at Dubai Festival City Mall, giving shoppers the chance to witness the excitement firsthand. The earlier shoppers enter, the more weekly draws they remain eligible for, giving them even more opportunities to win throughout the summer.
Buy Jewellery and Win 3kg of Gold
Validity: Until 30 August
Location: Participating jewellery stores across Dubai
Entry: Spend AED500 or more on jewellery
Prize: Total 3 Kilograms of gold, 8 weekly winners each winning 250 gms of gold, one grand prize winner wins 1 Kilograms of gold
Shopping for timeless pieces becomes even more rewarding this summer. Spend AED500 at participating jewellery stores to receive a digital raffle coupon for the chance to win a share of three kilograms of gold.
Eight lucky winners will share two kilograms of gold, while one grand prize winner will take home an incredible one kilogram of gold. Whether you’re buying a special gift or treating yourself, every qualifying purchase could lead to something even more valuable.
Modesh Scholarship
Validity: Until 29 August
Location: 13 participating malls and community centres across Dubai
Entry: Spend AED200 or more
Prize: One of 10 scholarships worth AED20,000 each
Make Back-to-School shopping even more rewarding with the chance to win one of ten Modesh Scholarships worth AED20,000 each. Customers who spend AED200 or more at participating malls will receive a digital raffle coupon and automatically be entered into the draw.
The first five scholarship winners will be celebrated at Modesh World on 23 August, while the remaining five winners will be announced at Arabian Center on 30 August, making every shopping trip a chance to invest in the future.
Win One of Ten EXEED Cars
Validity: Until 29 August
Location: Participating community malls across Dubai
Entry: Spend AED200 or more
Prize: Ten EXEED cars
Shopping at participating community malls could put you behind the wheel of a brand-new EXEED. Customers who spend AED200 or more will receive a digital raffle coupon for the chance to win.
Eight winners will each drive away with one EXEED, while one grand prize winner will receive two cars, with draws taking place throughout the campaign.
Dubai Summer Bucket List
Validity: Until 30 August
Entry: Share your favourite Dubai summer moment on Instagram or TikTok using #MakeItADubaiSummer
Prize: A two-night family staycation at Atlantis, The Palm
Some of the best summer memories deserve to be rewarded. As part of Dubai Summer Surprises, residents and visitors are invited to share their favourite Dubai summer moments for the chance to win a two-night family staycation at Atlantis, The Palm.
Whether it’s a beach day, shopping trip, staycation, dining experience or another memorable moment, simply post a creative photo or video on Instagram or TikTok using #MakeItADubaiSummer. One winner will be announced every week until 30 August.
DSS SHARE Millionaire & Cashback
Validity: Until 30 August
Location: Mall of the Emirates, City Centre Mirdif and City Centre Deira
Entry: Spend AED300 or more and register your purchase through SHARE
Prize: Four winners will each receive AED100,000 in SHARE Points, plus 20X SHARE Points on qualifying purchases
Shopping at participating Majid Al Futtaim malls comes with even more rewards this DSS. Customers who spend AED300 or more and register their purchase through the SHARE application will be entered into the SHARE Millionaire draw for the chance to win AED100,000 in SHARE Points.
Alongside the raffle, eligible shoppers will also receive 20X SHARE Points on qualifying purchases throughout the campaign, making every shopping trip even more rewarding.
Spend & Win an MHERO
Validity: Until 30 August
Location: Dubai Festival City Mall
Entry: Spend AED300 or more and validate your receipt at Customer Service
Prize: An MHERO car
Shopping, dining and entertainment at Dubai Festival City Mall could put you behind the wheel of an MHERO. Customers who spend AED300 or more through a single transaction or multiple same-day purchases can enter the draw by validating their receipts at the mall’s Customer Service Desk.
Every qualifying purchase gives shoppers another chance to win, adding even more excitement to every visit throughout Dubai Summer Surprises.
Spend & Win a Cadillac LYRIQ
Validity: Until 30 August
Location: Mercato and Town Centre Jumeirah
Entry: Spend AED200 or more and enter through the PrivilegePLUS app
Prize: A Cadillac LYRIQ
A shopping trip to Mercato or Town Centre Jumeirah could end with a brand-new Cadillac LYRIQ. Customers who spend AED200 or more during the campaign period can enter the draw exclusively through the PrivilegePLUS app.
Alongside the chance to drive away in the grand prize, shoppers can also enjoy discounts of up to 75 per cent at participating retailers throughout the campaign.
Become an AURA Millionaire
Validity: Until 30 August
Location: Participating AURA brands across Dubai
Entry: Scan your AURA ID with every eligible purchase
Prize: Two winners will each receive one million AURA Points
Every shopping or dining experience could bring AURA members one step closer to becoming an AURA Millionaire. Simply scan your AURA ID every time you shop or dine at participating brands to receive an entry into the draw.
Two lucky members will each win one million AURA Points with every eligible purchase increasing the chances of winning.
Win with Emirates Skywards This Summer
Validity: Until 30 August
Location: Participating Skywards Everyday partners and Skywards Miles Mall UAE
Entry: Spend AED200 or more
Prize: 500 winners will each receive 10,000 Skywards Miles
Turn your everyday spending into your next holiday with Emirates Skywards. Members who spend AED200 or more with any participating Skywards Everyday partner, including Careem, or through Skywards Miles Mall UAE will automatically be entered into the draw.
A total of 500 winners will each receive 10,000 Skywards Miles, making every eligible purchase even more rewarding this summer.
Become a BLUE Millionaire
Validity: Until 30 August
Location: Dubai Festival City Mall
Entry: Spend AED300 or more at participating Back-to-School stores
Prize: One million BLUE Reward Points
Back-to-School shopping comes with the chance to win big at Dubai Festival City Mall. Customers who spend AED300 or more at participating retailers across Back-to-School categories will automatically be entered into the draw for one million BLUE Reward Points.
Whether you’re shopping for uniforms, stationery, electronics or other school essentials, every qualifying purchase brings you one step closer to becoming the season’s BLUE Millionaire.
Shop & Win a Jetour
Validity: Until 30 August
Location: City Centre Deira and City Centre Me’aisem
Entry: Spend AED300 or more and register through SHARE
Prize: A Jetour car
Shopping at City Centre Deira or City Centre Me’aisem could see one lucky shopper drive away in a brand-new Jetour. Customers who spend AED300 or more during the campaign period can register their eligible purchases through the SHARE application for the chance to win.
The winner will be announced following the draw on 7 September, giving shoppers another exciting reason to make the most of Dubai Summer Surprises.
Win a Dongfeng 007 and AED500,000 in Cash
Validity: Throughout Dubai Summer Surprises
Location: ENOC service stations and ZOOM convenience stores
Entry: Purchase a Winner Pack for AED50
Prize: A 2026 Dongfeng 007 and AED500,000 in cash
A quick stop at ENOC or ZOOM could lead to incredible prizes this summer. Purchase a Winner Pack for AED50 to receive five entries into the draw for a 2026 Dongfeng 007, one entry into the AED500,000 cash draw, a Modesh ‘Proud of UAE’ keychain and lapel pin set, plus 25 promotional discount vouchers worth AED1,000.
Winner Packs are available throughout the campaign at participating ENOC service stations and ZOOM convenience stores across Dubai.
DINE.SHOP.WIN at City Walk
Validity: Throughout Dubai Summer Surprises
Location: City Walk
Entry: Spend AED100 or more and enter through the Dream Dubai app
Prize: AED1 million in cash prizes, including a grand prize of AED500,000
Celebrate ten years of City Walk with even more reasons to shop, dine and explore. Customers who spend AED100 or more at participating outlets will receive a raffle voucher that can be entered through the Dream Dubai app.
The campaign features AED50,000 cash prizes every two weeks, culminating in a grand prize of AED500,000, giving visitors plenty of chances to win while making the most of everything City Walk has to offer.
Dubai Summer Surprises 2026 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Marsa Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, Nad Al Sheba Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Center Deira) and talabat.
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