Getting concert tickets has always felt like a losing battle. You show up at the right time, refresh the page endlessly, and still walk away empty-handed. Scalpers and bots snap up the best seats before real fans even get a look in.
This is why Spotify has announced Reserved, a new feature that holds two concert tickets for an artist’s most dedicated fans before tickets go on sale to the general public.
How does Spotify decide who qualifies for Reserved?
Spotify will identify superfans based on real engagement signals like streams, shares, and other activity on the platform. The system will also actively monitor accounts to make sure offers go to real fans instead of bots.
If you qualify, you will receive an email and an in-app notification with a window of roughly a day to complete your purchase through a ticketing partner. There are no added fees from Spotify on top of the ticket price.
However, availability will vary by artist, tour, and location, so make sure that your preferred location is enabled in Spotify’s Live Events Feed and your notifications are switched on.
Most importantly, there will always be far more superfans than available seats on any given tour, so qualifying for Reserved does not guarantee you will get an offer every time.
When will Spotify Reserved be available?
Reserved kicks off this summer with select newly announced tours and will expand to more shows of all sizes over time, including some of the most in-demand concerts on the road.
For now, it is only available to Premium subscribers aged 18 and above in the US, with more countries coming later. Your location also plays a role, so if a tour is not coming anywhere near you, do not expect a Reserved offer for that artist.
Meanwhile, Spotify has also revealed plans to let Premium users create AI-powered covers and remixes of their favourite songs for an additional fee.