● Unbeatable shopping deals, live entertainment, Mallathon, family experiences and exciting rewards take centre stage at Mall of the Emirates, City Centre Mirdif, City Centre Me’aisem and City Centre Deira during Dubai Summer Surprises.
● From a 12-Hour Mega Sale to family-friendly experiences, summer fashion moments and weekly prizes, DSS offers something for everyone at Majid Al Futtaim Shopping Malls.
● Shoppers even have the chance to win a grand prize of 1 million SHARE points throughout the summer.
Dubai, UAE, July 2, 2026: Dubai Summer Surprises (DSS) is here and Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is packing the season with entertainment, rewards, and surprises you won’t want to miss. Whether you’re chasing big wins, family fun, or some serious retail therapy, here’s everything you need to know.
1. Shop the Biggest Summer Discounts
Throughout the two-month retail season, shoppers can enjoy savings of up to 90% off across thousands of participating retailers at Majid Al Futtaim Shopping Malls throughout Dubai Summer Surprises, making it the perfect time to refresh wardrobes, update homes and discover the latest trends.
When & Where: Mall of the Emirates, City Centre Deira, City Centre Mirdif from July 3 to August 30.
2. Don’t Miss the 12-Hour Flash Sale
One of the most anticipated moments of DSS returns with a special 12-hour flash sale, offering incredible savings across participating brands for one day only and the chance to become a Share Millionaire in just one day. Customers who shop during the 12-hour sale window will be entered into the prize draw, with one lucky winner selected.
When & Where: July 2, Mall of the Emirates, City Centre Mirdif and City Centre Deira.
3. Be in With a Chance of Becoming a SHARE Millionaire
This summer, shoppers can enjoy rewarding experiences through SHARE, Majid Al Futtaim’s lifestyle rewards programme, with special DSS promotions and grand prize draws taking place throughout the summer. There will be one winner announced every week.
When & Where: At Mall of the Emirates, City Centre Mirdif and City Centre Deira between July 3 to August 30.
4. Unmissable Opening Concert Featuring Nassif Zeytoun and Rahma Riad
DSS gets off to a spectacular start at City Centre Mirdif with a special opening concert featuring two of the region’s biggest music stars, Nassif Zeytoun and Rahma Riad. Bringing together chart-topping hits, live entertainment and an electric atmosphere, the concert promises an unforgettable evening for music lovers and families alike. As one of the headline events of this year’s DSS programme, it is the perfect way to celebrate the start of a summer packed with shopping, entertainment and exciting experiences.
Where: City Centre Mirdif
When: Rahma Riad on July 3 & Nassif Zeytoun on July 4
5. Get Moving This Summer with Dubai Mallathon
This summer, visitors can embrace a more active lifestyle through exciting wellness-focused initiatives designed to inspire movement, community participation and healthy living.
Mall of the Emirates, City Centre Mirdif and City Centre Deira will participate in Mallathon, a community initiative led by the Crown Prince’s Office aimed at bringing people together through sport, wellness and healthy living. Designed to position malls as hubs for fitness, wellbeing and community engagement, Mallathon will welcome residents, community groups and organisations to take part in walking activities throughout the summer. Open to all and free to participate, no registration is required. Visitors can simply walk in from 6:00 a.m. onwards and join the activities.
Mallathon Dates:
● City Centre Mirdif: July 4,12 and August 15
● City Centre Deira: July 18 and August 29
● Mall of the Emirates: July 25 and September 5
6. Immerse Yourself in K-Pop Culture at City Centre Mirdif:
K-pop fans can also immerse themselves in globally trending Korean pop culture through immersive experiences, premium fan merchandise, themed activations and creator-led content inspired by one of the world’s most influential cultural movements.
When and Where: City Centre Mirdif from July 9 to July 19
7. Visit Summer Surprises Activations at City Centre Deira
City Centre Deira will bring summer to life through a series of interactive experiences, exciting prizes, giveaways and personalised moments designed to surprise and delight visitors throughout the season.
Visitors can try their luck with the Summer Rewards Rotatable Claw Machine, packed with prizes, giveaways and rewards from participating brands, while the Tap & Win experience offers shoppers the chance to instantly unlock exciting prizes using SHARE Pay.
The activation will also feature a Summer Bar, where visitors can create their own summer bag by selecting from a curated collection of products, samples, treats and seasonal essentials from participating brands. To complete the experience, every participant will receive a complimentary mini refreshment at the dedicated Refreshment Station.
When & Where: City Centre Deira from July 10 to July 26
8. Mirdif Goes Amalfi
This summer, visitors can embark on an immersive journey through a series of interactive experiences with “Mirdif Goes Amalfi”. Beginning with an Amalfi-inspired welcome zone before testing their luck through digital games, claw game machines, lucky boxes and reward-driven activations. Shoppers can also scan receipts for the chance to unlock prizes, gifts and vouchers, adding an extra layer of excitement to every visit.
Visitors can also enjoy the “Ring For Your Gift” promotion, where participants can ring a bell to claim rewards, alongside a range of customisation experiences including a Charms Bar, Voyage Scent Bar and personalised scarves and linen shirts inspired by summer on the Mediterranean coast.
Guests can also enjoy a curated food and beverage experience featuring popular brands including % Arabica, Drinkit, Joe & The Juice, Five Guys, SALT, ZA ZA, Brunch & Cake, Bachir and Pinkberry, bringing a taste of summer to the activation.
When and Where: City Centre Mirdif from July 23 to August 9
9. Shop more, win big
Shoppers at City Centre Deira and City Centre Me’aisem can enjoy even more reasons to spend this summer with the chance to win a Jetour T2 Luxury Plus.
Running from July 24 to August 30, the promotion gives customers the opportunity to enter the draw and drive away in one of the region’s most exciting SUVs, adding even more excitement to every shopping trip during Dubai Summer Surprises.
When & Where: City Centre Deira and City Centre Me’aisem from July 24 and August 30.
10. Escape the Heat and Win at Mall of the Emirates
This Dubai Summer Surprises, everyone is a winner at Mall of the Emirates. Alongside incredible shopping, visitors can enjoy exclusive summer experiences while unlocking rewards through SHARE, including 20X SHARE Points and the chance to become the next SHARE Millionaire.
For those looking to escape the heat, Ski Dubai is offering the ultimate indoor winter adventure with its Summer Pass, featuring unlimited access to snow park attractions, including tubing, tobogganing, the Mountain Thriller and chairlift rides, plus a meal at North 28 and a choice of premium experiences. Families can also enjoy the Summer Family Pass for Four.
For younger visitors, the Ski Dubai Summer Camp offers children aged 4–10 an unforgettable school holiday experience, featuring snow activities, introductory skiing sessions, penguin encounters, workshops, games, VOX Cinema screenings and daily meals.
Movie lovers can also keep cool at VOX Cinemas, where this summer’s biggest blockbusters, including Minions and Spider-Man: Brand New Day, come to life in spectacular style. Guests can elevate their cinema experience with the luxurious THEATRE concept or enjoy the privacy and comfort of VOX PODs, all while experiencing the latest releases on the immersive IMAX screen.
When: Until August 23 (Ski Dubai Summer Pass)
When: Until August 21 (Ski Dubai Summer Camp)
Where: Mall of the Emirates
11. Discover New and Upcoming Openings at Mall of the Emirates
Mall of the Emirates continues to expand its retail offering with exciting new openings this Dubai Summer Surprises. From beauty to fashion, visitors can discover the latest additions including Ulta Beauty, Primark, COS, and PacSun, offering even more reasons to shop, explore and refresh their summer wardrobe.
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