Abu Dhabi, UAE; 14 October 2024 – Luxury fragrance house Boadicea the Victorious proudly announces the launch of its latest perfume, Defender, as part of the highly anticipated Defender Collection. Unveiled at the House of Karji in Abu Dhabi, the new fragrance captivated VIP guests, key officials, and influencers with its bold craftsmanship, powerful notes, and timeless inspiration.
Taking inspiration and identity from the legendary warrior queen Boadicea, Defender embodies strength, elegance, and rebellion. Crafted by renowned perfumer Kamila Lelakova, this extraordinary composition opens with invigorating top notes of ginger, grapefruit, and red fruits, followed by a rich heart of night-blooming jasmine and orange blossom.
The fragrance deepens with a base of musks, leather, and Peru balsam, creating a bold yet sophisticated olfactory experience. Patented CPL technology enhances the depth of these distinctive notes, ensuring a modern twist to this luxurious scent.
“Defender is designed for the individual who seeks a fragrance that resonates with inner strength and timeless elegance. It’s a sensory journey reflecting both historical reverence and modernity,” said Jeremy Taylor, Group Commercial Director of Boadicea the Victorious, during the event.
In line with Boadicea the Victorious’ brand heritage, the Defender collection continues the legacy of the brand’s namesake, Queen Boadicea, a symbol of rebellion and defiance. The fragrance captures the warrior queen’s fearless spirit, combining floral and leather accords with innovative leather fusion technology to evoke the essence of ancient armor and modern refinement.
Each bottle in the Defender collection is handcrafted by seventh-generation artisans in Birmingham, UK, adorned with intricate shields and made from ethically sourced materials. With this collection, Boadicea the Victorious also introduced fully recyclable packaging, aligning with its commitment to sustainability and artisanal craftsmanship.
At the launch event, attendees were treated to a unique sensory experience, with personalized product profiling sessions led by Jeremy Taylor and Zoe Higson, Group Head of Global Sales. Guests had the opportunity to sample Defender and participate in personalized engraving services, further deepening their connection to the fragrance.
The Defender perfume is now available in 100ml bottles and is set to become a staple for perfume enthusiasts seeking an expression of power and sophistication.
For more information on the Defender collection and its story, customers are invited to visit Boadicea the Victorious stockists for personalized consultations or visit https://boadiceaperfume.com.
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About Boadicea the Victorious:
Boadicea the Victorious is an independent British fragrance brand. Taking a defining moment in history as our inspiration, we have created a range of gender-neutral perfumes that are quintessentially British and of incomparable quality. Each one of the iconic bottles has been handcrafted by some of Britain’s finest artisans and illuminates how the brand champions British heritage and values. A fusion of tradition, heritage, and timeless classic luxury, Boadicea the Victorious is the ultimate celebration of beauty, strength, and nobility.