Joyalukkas opens its 5th showroom in Oman at SalalahThe Salalah showroom marks brand’s fifth outlet in Sultanate, reinforcing position as world’s favourite jeweller
Salalah, Oman: Joyalukkas, the world’s favourite jeweller with origins dating back to 1956, is continuing to strengthen its presence in the Gulf region with the grand opening of its new showroom in Salalah, Oman. The showroom was inaugurated on13 November 2025, marking the brand’s fifth outlet in the Sultanate, reinforcing its growing footprint across the Middle East. Mr. John Paul Alukkas, Managing Director, Joyalukkas International Operations, presided over the inauguration, welcoming chief guests Mr. Mubarak Said Al Shahri, Director of Trading at the Ministry of Commerce & Industry, Salalah and Dr. Sanathanan K., Honourary Consular Agent at the Embassy of India for the Salalah Region. This expansion represents another milestone in Joyalukkas’s global network spanning over 190+ showrooms across 12 countries.
Grand Opening Celebration
The evening inauguration attracted a distinguished gathering of customers, community leaders, and jewellery enthusiasts, creating an atmosphere of celebration that resonated throughout Salalah’s retail landscape. The event successfully captured the essence of Joyalukkas’s brand promise, combining opulent offerings with heartfelt Omani hospitality while setting new benchmarks for jewellery retail in the region. The vibrant celebration saw strong community engagement, indicating the showroom’s potential to become a preferred destination for gold and jewellery purchases in southern Oman, further solidifying the brand’s connection with Omani customers who have shown tremendous support for the Joyalukkas legacy. To celebrate the grand opening, Joyalukkas has announced a special Inaugural Bonanza Offer: shoppers can receive an OMR 20 cash voucher on purchases of diamond, polki, precious and pearl jewellery worth OMR 350 or more, plus 0% deduction on old gold exchange. This offer is valid until 20th November 2025.
Leadership Vision for Oman
John Paul Alukkas, Managing Director of Joyalukkas International Operations, expressed his enthusiasm for the new launch, stating, “Oman holds a special place in our growth narrative, and the overwhelming response to our Salalah showroom has been genuinely humbling. Since our foundation in 1956, our mission has consistently been to transcend beyond being merely jewellers to becoming genuine partners in our customers’ lives. This beautiful new space physically embodies that philosophy, offering not just the widest variety of gold and diamond jewellery but also demonstrating our commitment to understanding and fulfilling the unique desires of the Omani customer, supported by our unwavering dedication to service quality and customer satisfaction.”
Enhanced Shopping Experience
The new showroom presents a masterfully designed environment that offers a serene and luxurious shopping experience. The interior showcases an elegant blend of contemporary design and traditional elements, featuring a warm and inviting colour palette, refined furnishings and strategic lighting that enhances the natural brilliance of every jewellery piece. The spacious layout and comfortable seating areas ensure every visitor feels valued and enjoys a memorable shopping journey. The showroom also highlights the brand’s commitment to comprehensive customer care through personalised assistance, exclusive collections and robust after-sales support, transforming jewellery shopping from a simple transaction into a delightful experience.
Comprehensive Collections & Services
Within the stunning new space, customers can explore an expansive range of jewellery collections, from classic Omani gold designs to international and Indian precious jewellery pieces. The showroom offers personalised assistance to help customers find their perfect piece, along with access to exclusive and limited-edition collections. Each purchase is backed by comprehensive after-sales support, ensuring customers receive ongoing service and maintenance. The launch of the Salalah showroom demonstrates Joyalukkas’s strategic vision to deepen its roots in key markets while bringing its world-class jewellery experience to valued customers across Oman.
PHOTO CAPTION
Mr. Mubarak Said Al Shahri, Director of Trading at the Ministry of Commerce & Industry, Salalah, inaugurated the new Joyalukkas showroom in Salalah, Oman and Dr. Sanathanan K.- Honorary Consular Agent at the Embassy of India for the Salalah Region, in the presence of John Paul Alukkas- Managing Director of Joyalukkas International Operations, marking the brand’s fifth outlet in the Sultanate.