Malabar Gold & Diamonds posts best-ever Akshaya Tritiya, reinforcing market leadership through quality-led growth & responsible jeweller practises
Strategic Highlights:
- Making this best-ever Akshaya Tritiya; 53% Year on year growth, USD 282 Million sales
- 125,000+ customers across India and international markets
- Diamond & Precious Gem jewellery category grows 45%, rising share of new buyers
- Integrated manufacturing delivered price advantage and design variety for customers
Malabar Gold & Diamonds, the 5th largest jewellery retailer globally and a brand synonymous with responsibility and trust has delivered its strongest-ever Akshaya Tritiya performance, driven by robust consumer demand, superior customer engagement, and the company’s integrated manufacturing strengths.
The company recorded 53% year-on-year growth globally during Akshaya Tritiya, with overall sales reaching USD 282 Million, including 71% growth in India and 22% growth across other international markets, reflecting sustained momentum across geographies.
Commenting on the performance, Mr. M.P. Ahammad, Chairman, Malabar Group, said, “Akshaya Tritiya continues to be a significant occasion for our customers, and this year’s performance reflects both the strength of demand and the depth of customer engagement. What stands out is not just the strong growth of approximately 53% year-on-year globally across India & other International Markets, but the quality of that growth. At the core of this growth is the trust customers place in us as a responsible jeweller. Our commitment to transparent pricing, ethically sourced gold and diamonds, stringent quality standards, and a customer first approach continues to resonate strongly. It is this focus that enabled us to build deeper relationships with customers and drive sustained preference across markets”
The company engaged with over 125,000+ customers walking in on Akshaya Tritiya across markets, supported by a healthy mix of wedding purchases and increasing participation from young and first-time buyers. Notably, the studded jewellery category recorded 45% growth, highlighting a clear shift towards design-led and value-added products.
Performance remained strong across India and international markets, making this the company’s best-ever Akshaya Tritiya. Overall sales reached USD 282 Million, reflecting the breadth of demand across segments and geographies.
Growth outpaced broader market trends, supported by the company’s manufacturing-led advantage. Its integrated model enables the delivery of design at competitive prices while maintaining consistent quality at scale. This continues to support design positioning and customer preference across markets, while enabling responsiveness to evolving demand.
As the company scales further, its focus remains on strengthening customer trust, expanding its product portfolio, and delivering consistent, sustainable growth, anchored in transparency, quality, and responsible business practices.
Editor’s Note
Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.
The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.
Mojawhraty by Malabar is the latest retail concept from the brand, exclusively catering to Arabic audience globally. Mojawhraty blends Arabic tradition with modern elegance.
ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus area of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.