Nothing Announces Smartphone Co-Creation Initiative – The Community Edition Project
Nothing is inviting its Community to co-develop an ultimate version of Phone (2a) – offering creatives the chance to bring their ideas to life across hardware design, smartphone wallpapers, packaging and marketing. Fans of the brand will design, submit and vote across four stages, leading to an official Phone (2a) Community Edition being developed.
London, UK, 20 March 2024 – Nothing today announced The Community Edition Project, a first-of-its-kind co-creation initiative that invites community members to design, package, customise and launch a new variant of Phone (2a).
Every product that Nothing has released to date has been designed with its community in mind. The Community Edition Project allows the London-based technology company to co-create, leveraging the talents of its most creative followers.
Six months, four stages, and one phone – across this time frame, Nothing will collect entries for the design of the ultimate version of Phone (2a). Spanning hardware, wallpapers, packaging and marketing creatives, winners at each stage will have the chance to collaborate directly with the Nothing Team as they bring their creations to life.
Stage 1 – March
Hardware Design
Put your own spin on Phone (2a)’s iconic hardware. The winner will be given the opportunity to collaborate with Nothing’s London industrial design team to bring their idea to life. Submissions for this stage will open to all on 26 March 2024
Stage 2 – May
Wallpaper Design
Design a series of wallpapers to seamlessly integrate with the chosen hardware design. The winning collection will ship pre-installed on Phone (2a) Community Edition.
Stage 3 – June
Packaging Design
Think outside the box with the design of the packaging. This is the chance to craft a special unboxing experience that ties together the hardware and wallpaper design from stages 1 and 2.
Stage 4 – July
Marketing Campaign
Ideate and submit a creative proposal for the marketing of Phone (2a) Community Edition. With support from Nothing’s Brand & Creative team, members from the community will develop a visual identity and a bank of assets that will be used to promote the phone when it goes on sale.
“We believe in a future where the boundaries of what a company is and what the community is, will be erased and hopefully become the same thing. In the future, maybe the community can also contribute code to Nothing OS or maybe they can create other products with us. We’ve got to believe in people and in the democratisation of information and knowledge. I think this is going to be a great opportunity to expand our community. This is a design and marketing co-creation project that I think will attract a lot of new creative minds. I’m excited to see what we are going to build together,” said Carl Pei, CEO and Co-founder of Nothing.
The Nothing Community can take part in any category that best suits their skills. Once submissions open, users can upload images, videos and other supporting media that best showcase their corresponding idea. When each stage opens, Nothing will share a brief detailing all the rules, guidelines and helpful tips to help make a successful entry.
When the entry period has closed, voting will begin. The community then has the chance to show support for their favourite entries. All valid submissions will be judged by an internal Nothing panel made of experts across each corresponding field and a winner will be selected at each stage.
The four category winners will be hosted by the Nothing Team in London to launch Phone (2a) Community Edition, showcasing all winning ideas together in one device. The event will mark the official launch of the product before it goes on sale.
Head to nothing.tech for details on how to enter, new submission dates and full terms and conditions.
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About Nothing
Founded in 2020, Nothing is here to make tech fun again. In less than four years, Nothing has sold over 2 million products worldwide, including Phone (1), which was listed on Time Magazine’s Best Inventions of 2022 for Innovative Smartphone Design. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.
In 2023, Nothing released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking its US smartphone debut. It also launched CMF by Nothing, a sub-brand focused on making wonderful design accessible to all. In March 2024, Nothing welcomed its third smartphone, Phone (2a). A powerfully unique device that provides the optimal daily smartphone experience, doubling down on core user needs with all of Nothing’s expertise, engineering and craftsmanship.
All Nothing products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront.