Amazon Prime Day is back, it is four days long again, and, for the first time in Prime Day’s history, it’s kicking off in June rather than July.
So, if you spent last summer waiting until mid-July to buy that thing at a discounted price, you now have about two fewer weeks to make up your mind.
When does Prime Day 2026 sale begin?
Prime Day 2026 runs June 23–26, kicking off at 12:01 a.m. PDT on June 23. That brings it roughly two weeks ahead of the Prime Day 2025 sale, which ran July 8–11.
Amazon has not explained the shift, but I think there’s a reasonable explanation here. Moving to late June positions the event squarely ahead of the back-to-school shopping season, rather than overlapping with it.
The change, in my opinion, could benefit both buyers and sellers. What’s even more interesting is that you don’t have to wait until June 23, as early deals are already live across Amazon’s devices, books, Audible, Prime Video, groceries, and items sold by small businesses.
What deals are available right now before Prime Day starts?
If you’re a Prime member, you can save up to 65% on select Kindle, Echo, Ring, Fire TV, Blink, and eero devices right now. In fact, Amazon Haul has deals starting at $1, which, if you ask me, add up quite fast to your cart’s bill.
Books are up to 65% off in print and up to 80% off on Kindle for the e-reading enthusiasts. You can read more about the early Prime deals here. Apart from these, you should also get deals on products from other brands that the shopping platform would either unveil a few days ahead of the event or during the event.
Prime members in Australia, Brazil, India, and Japan will get their version of Prime Day later this summer. The event otherwise covers 23 countries including the US, UK, Canada, France, Germany, Italy, Spain, and others.