Daily Guardian UAEDaily Guardian UAE
  • Home
  • UAE
  • What’s On
  • Business
  • World
  • Entertainment
  • Lifestyle
  • Sports
  • Technology
  • Travel
  • Web Stories
  • More
    • Editor’s Picks
    • Press Release
What's On

Your Google Voice calls just got an AI note-taker, and a cheaper price tag

July 11, 2026

Meta’s detection tool fails to identify photos generated by its own Muse Image AI

July 11, 2026

This app turns your text and voice messages into living AI characters

July 10, 2026

XREAL’s $299 AR glasses are finally here, and they could be a great travel companion

July 10, 2026

Why Window-Mounted Fresh Air Systems Are Gaining Attention Among Renters 

July 10, 2026
Facebook X (Twitter) Instagram
Finance Pro
Facebook X (Twitter) Instagram
Daily Guardian UAE
Subscribe
  • Home
  • UAE
  • What’s On
  • Business
  • World
  • Entertainment
  • Lifestyle
  • Sports
  • Technology
  • Travel
  • Web Stories
  • More
    • Editor’s Picks
    • Press Release
Daily Guardian UAEDaily Guardian UAE
Home » Asus’ utterly sleek ExpertBook Ultra lands in the US with an utterly baffling price tag
Technology

Asus’ utterly sleek ExpertBook Ultra lands in the US with an utterly baffling price tag

By dailyguardian.aeMay 8, 20263 Mins Read
Share
Facebook Twitter LinkedIn Pinterest Email

Asus has brought its top-of-the-line ExpertBook to the US, with specs that are genuinely impressive. But what’s really jaw-dropping is the price tag. The ASUS ExpertBook Ultra is now available in the United States through the ASUS Store. It sits at the top of the company’s business laptop portfolio, with Asus positioning it as a flagship machine for professionals, executives, and enterprise users who want a premium AI-ready Windows laptop.

What’s so special about this business laptop?

The ExpertBook Ultra is built around portability first. Asus says the laptop starts at 2.43 pounds (~1.1kg) and measures just 0.43 inches thin, making it one of the more travel-friendly business notebooks in its class. The chassis uses a magnesium-aluminum alloy with Nano Ceramic technology, while the first US model ships in a Jet Fog finish. A Morn Grey option is expected later.

Despite the slim build, Asus has kept a decent port setup. You get two Thunderbolt 4 ports, two USB-A ports, HDMI 2.1, and a 3.5mm audio jack. There is also a 70Wh battery, Wi-Fi 7, Bluetooth 6.0, and a 1080p IR webcam with a privacy shutter. The display is easily one of the standout features here. Asus is using a 14-inch 3K tandem OLED touchscreen with a 2880 x 1800 resolution, 120Hz refresh rate, 100% DCI-P3 coverage, and up to 1400 nits peak HDR brightness. It also gets Corning Gorilla Glass Victus and a matte finish, which should help with durability and glare.

ASUS ExpertBook Ultra was built for business executives

Powering the notebook is the Intel Core Ultra X7 358H processor with 16 cores, 16 threads, and Intel AI Boost NPU performance rated at up to 50 TOPS. It also includes Intel Arc B390 graphics, 32GB of LPDDR5X memory, and a 1TB PCIe 4.0 SSD. Security is also a focus with this premium laptop, which packs Microsoft Pluton, TPM 2.0, Windows Hello, a fingerprint sensor, Secured-core PC support, and Asus ExpertGuardian firmware protection aligned with NIST SP 800-193 guidelines.

How the price is the real highlight

The ExpertBook Ultra looks every bit like a polished high-end business laptop. But the awkward part is the $3,599.99 price tag. This puts it well above many other excellent premium laptops, including the M5 Pro-powered MacBook Pro models and Windows ultrabooks. To be fair, this is an enterprise-focused machine with a fancy OLED panel, high-end security features, and a very light chassis. Still, Asus is asking a lot for a 14-inch business laptop, even one this refined. The ExpertBook Ultra configurations with Intel Core Ultra X9 Series 3 chips are expected in Q3 2026, so this isn’t even its most expensive variant.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Keep Reading

Your Google Voice calls just got an AI note-taker, and a cheaper price tag

Meta’s detection tool fails to identify photos generated by its own Muse Image AI

This app turns your text and voice messages into living AI characters

XREAL’s $299 AR glasses are finally here, and they could be a great travel companion

Why Window-Mounted Fresh Air Systems Are Gaining Attention Among Renters 

Meta’s addictive Instagram and Facebook design could lead to billions in fines and a forced redesign

Spotify just gave Release Radar new controls so you can find new music your way

My old Pixel keeps getting AI features Apple wants a newer iPhone for

You can now check if a Google ad was made using AI

Editors Picks

Meta’s detection tool fails to identify photos generated by its own Muse Image AI

July 11, 2026

This app turns your text and voice messages into living AI characters

July 10, 2026

XREAL’s $299 AR glasses are finally here, and they could be a great travel companion

July 10, 2026

Why Window-Mounted Fresh Air Systems Are Gaining Attention Among Renters 

July 10, 2026

Subscribe to News

Get the latest UAE news and updates directly to your inbox.

Latest Posts

From Sensors to Decisions:Why Modern Defense Begins at the Edge

July 10, 2026

Meta’s addictive Instagram and Facebook design could lead to billions in fines and a forced redesign

July 10, 2026

The Happy Meal Has Grown Up: Couqley Launches Its New Adult Happy Meal

July 10, 2026
Facebook X (Twitter) Pinterest TikTok Instagram
© 2026 Daily Guardian UAE. All Rights Reserved.
  • Privacy Policy
  • Terms
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.