Dubai, UAE – December 08, 2024: CASIO Middle East and Africa proudly announces the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music and design, taking place from 12th – 14th December 2025 at Dubai Design District (d3). This year, G-SHOCK elevates its presence with an immersive booth designed to engage, inspire, and connect with the region’s vibrant creative community.
Festival attendees will be the first in the Middle East to explore G-SHOCK’s newest releases, including a limited-edition Sole DXB collaboration model featuring the festival’s signature logo—available exclusively during the event in limited quantities.
In addition, G-SHOCK will spotlight its globally celebrated NIGO collaboration, showcasing the brand’s partnership with one of streetwear’s most influential icons reinforcing G-SHOCK’s deep roots in design, culture, and authenticity.
For the first time in the region, visitors will also experience the first G-SHOCK Ring, G-SHOCK nano, a next-generation innovation underscoring the brand’s commitment to advancement and cultural relevance.
Alongside these limited drops, G-SHOCK will offer a curated selection of the latest models for direct purchase at the booth, giving fans access to the newest styles and must-have pieces.
Through this participation, G-SHOCK continues to champion its legacy within music, streetwear, and youth culture—bringing together fans, creators, and trendsetters from across the Middle East.
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ABOUT CASIO MIDDLE EAST & AFRICA
CASIO Middle East and Africa (CMEA) is the regional subsidiary of CASIO Computer Co., Ltd., overseeing marketing, sales, and distribution across the Middle East and Africa. Guided by CASIO’s global philosophy of “creativity and contribution,” CMEA drives the brand’s growth through innovative products, localized strategies, and strong partnerships across key markets. With a diverse portfolio spanning timepieces, electronic musical instruments, calculators, and education technology, CASIO continues to inspire consumers through reliability, design, and cutting-edge innovation.
ABOUT G-SHOCK
Since its creation in 1983, G-SHOCK has defined the benchmark for toughness in timekeeping. Built on the founding concept of “Never Give Up,” G-SHOCK watches are engineered to withstand shock, vibration, and extreme environments—earning a global following across music, fashion, street culture, sports, and art. Today, G-SHOCK continues to innovate with advanced materials, bold designs, and cultural collaborations that make it one of the world’s most influential lifestyle and performance watch brands.
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