Huawei has officially shown off a wide-format foldable phone, and it is hard not to look at it and think about the iPhone Fold rumors all over again.
The unreleased foldable iPhone just got an unofficial rival with the Huawei Pura X Max. Huawei has already started teasing it through official materials ahead of its China launch on April 20. Image posters shared by the company show an unusually wide foldable layout that looks closer to a compact tablet when opened than the taller, narrower foldables we have gotten used to.
Why the Pura X Max has everyone talking
The official images shared by Huawei show the Pura X Max in blue, white, black, and orange colors with a boxy, passport-like build and a triple rear camera setup. It looks like a super wide foldable, which is a format that has only been seen in rumors of future Apple and Samsung devices so far.
This is also where the iPhone Fold comparison really comes in. Recent CAD renders and rumors of the first-ever foldable iPhone shared a similar wide design language, rather than the conventional style seen in the Galaxy Z Flip or Z Fold models. But it looks like Huawei is taking the first step with a broader canvas, which should make reading, multitasking, video, and gaming feel more natural.
So no more awkward aspect ratios on the main screen. In practice, the wider main screen gives way to a compact tablet-like design when unfolded.
Why it is stealing hype from the iPhone Fold
The answer is pretty simple: the Pura X Max is real.
The iPhone Fold is still making the rounds in online speculations and rumors. Many of these are likely made up, render speculation, and supply chain chatter. Meanwhile, Huawei has an actual product with official visuals, a launch date, and a design that appears to answer the same “what should the next big foldable shape be?” question before Apple ever got there.