Microsoft appears to be preparing a new ad-supported tier for its cloud gaming service, and early signs of it are already showing up for some gamers. The move could open up Xbox Cloud Gaming to a much wider audience, especially those who don’t subscribe to Xbox Game Pass but already own digital copies of Xbox titles.
According to a recent post from The Verge’s Tom Warren on X, some Xbox Cloud Gaming users have reported seeing a notice referencing the upcoming tier while launching games. The notice suggests that the ad-supported option will offer access to the cloud gaming service for a limited session length. Since Microsoft has yet to announce the new tier officially, it’s possible that the notice was pushed prematurely.
At the moment, Xbox Cloud Gaming is tied to Microsoft’s Xbox Game Pass subscription, and users need to pay a monthly fee to stream games from the cloud. Windows Central reports that the ad-supported tier may work differently. Instead of giving full access to the Xbox Game Pass library, it could allow players to stream Xbox games they already own for a limited session supported by ads.
Previous reports suggest that the ad-supported tier may also include access to Xbox Retro Classics and select Free Play Days title. Microsoft has allegedly been testing this tier internally for several months, and the appearance of the notice suggests that it could roll out soon.
How the ad-supported tier could work
Sources familiar with the company’s plans have previously indicated that the ad-supported tier may play around two minutes of ads before a time-restricted cloud gaming session. These sessions could be capped at one hour, with up to five hours of free play available per month.
This move could help Microsoft greatly expland Xbox Cloud Gaming’s reach. A free, ad-supported option would make it easier for players to try cloud gaming without committing to a subscription, while also giving Microsoft another revenue stream through advertising. With Microsoft steadily expanding Xbox Cloud Gaming availability to more platforms, Amazon’s Fire TV being the latest addition, an ad-supported tier could play a key role in bringing the service to an even broader audience.