NVIDIA’s RTX 5070 Ti is getting harder to buy, and the squeeze is showing up at checkout. The RTX 5070 Ti end of life chatter is being driven by board partners pulling back though, with no clear public announcement from NVIDIA.
ASUS has put its own RTX 5070 Ti models into end of life status and says it has no plans to produce more units because supply is too tight. That leaves shoppers fighting over whatever inventory is already out there.
ASUS stops building its cards
After Hardware Unboxed posted its report, it added a clarification that matters. ASUS didn’t say NVIDIA told it the RTX 5070 Ti was discontinued. ASUS said its own 5070 Ti cards are EOL because there’s very little supply.
That matches what some retailers are seeing in Australia. Stores there have said they can’t order new 5070 Ti stock through partners or distributors, and the shortage is expected to run through at least the first quarter.
NVIDIA has also acknowledged strain on the pipeline, blaming strong demand and constrained memory supply while saying it is shipping GeForce SKUs and working with suppliers to increase memory availability.
Prices jump in two markets
With fewer cards to go around, the floor price is moving up. Since November, the cheapest RTX 5070 Ti listings in the US rose from about $730 to about $830.
Australia has seen a similar spike, from roughly $1,200 AUD to around $1,400 AUD. Retailers there are also warning that costs could climb further as supply stays thin.
This isn’t just bad luck. The 5070 Ti sits in a popular spot for buyers who want high-end performance without paying top-tier money.
How to shop the fallout
If you’re shopping now, treat any reasonably priced RTX 5070 Ti as time sensitive. Once those remaining units sell, there’s no clear sign of when stable supply returns.
Your next-best options come with tradeoffs. Moving up to an RTX 5080 usually means paying more for the same 16GB of GDDR7, while AMD’s RX 970 XT could benefit simply because it’s available in this bracket.
One more wrinkle is the rumored RTX 50 Super refresh. Reports suggest higher memory costs have delayed it or put it at risk, which removes a potential reset for pricing.
If you need an upgrade this quarter, set a firm price ceiling, then buy when you hit it. If you don’t, consider waiting and reevaluating alternatives instead of chasing inflated listings.