Reddit is giving users a new way to respond in threads with video comments. The feature is rolling out to all users starting today, allowing people to record or upload a video directly inside the comment box in supported communities.
At first, the obvious reaction may be wondering why Reddit needs video replies when GIFs already exist. The meme potential is definitely there, but video comments could be far more useful in communities where people are asking for real help, feedback, or demonstrations.
Video replies could make advice easier to follow
Think of DIY subreddits where users explain how to fix a loose hinge, repair a cable, or assemble something awkward. A short video response could show the exact movement or step far better than a long written comment. The same applies to cooking communities, where someone can demonstrate a texture, chopping method, or recipe hack instead of trying to describe it in words.
Makeup, skincare, fitness, sports, gaming, and tech support threads could also benefit from replies that show the solution more clearly. Someone could share a new makeup technique, demonstrate soccer footwork, explain a workout form correction, or walk another user through a device setting without turning the comment into a long instruction manual.
How Reddit video comments will work
In eligible communities, users will now see a video icon next to the existing image and GIF options in the comment box. From there, they can record a new video or upload one as a reply. Reddit says video comments will also be available on user profiles.
The company says videos will not autoplay and will follow a user’s audio settings, which should help avoid unexpected playback in busy comment sections. Video comments will also go through Reddit’s safety systems before appearing publicly.
For now, the feature is limited to public, safe-for-work communities where it has been enabled. That should give moderators and Reddit some control over how the format is used.