Microsoft could be rethinking its entire Game Pass strategy, and it might involve both cheaper plans and a Netflix-style bundle. According to a report from The Information, Xbox CEO Asha Sharma is exploring ways to make Game Pass more appealing to a broader audience.
That includes introducing lower-priced subscription tiers and even discussing potential partnerships with companies like Netflix. The move comes at a time when Game Pass pricing has steadily increased, making entry more expensive for new users.
Why is Xbox considering cheaper Game Pass tiers?
The report suggests Microsoft wants to make Game Pass more accessible and attractive to new gamers, especially as the service matures. One idea being explored is a lower-cost tier, potentially similar to ad-supported plans seen in other subscription services. This wouldn’t be entirely surprising. Services like Netflix and Spotify have already proven that cheaper, ad-supported plans can drive massive user growth, even if it means sacrificing some premium features.
Additionally, Netflix co-CEO Greg Peters has already had discussions with Sharma about potential subscription bundles combining Game Pass and Netflix. While there are no confirmed plans yet, both sides have reportedly been open to the idea. If it happens, it could mirror bundles we’ve seen in other industries, like telecom plans combining streaming services, and position Game Pass as part of a broader entertainment package.
What does this mean for gamers?
Microsoft appears to be looking for ways to expand Game Pass beyond its current audience, whether that’s through cheaper pricing, bundles, or new subscription models. That could make the service more accessible, but it also raises questions about how features, pricing, and value might change.
For now, nothing is official, but the direction is clear. Microsoft appears to be looking for ways to expand Game Pass beyond its current audience, whether that’s through cheaper pricing, bundles, or new subscription models. That could make the service more accessible, but it also raises questions about how features, pricing, and value might change