Four Iconic Brand Models Serve as Design Motifs
Dubai, UAE – August 25, 2025: CASIO Computer Co., Ltd. is excited to announce the launch of a new project in collaboration with globally renowned creator NIGO®, centred around the shock-resistant watch brand G- SHOCK. The original characters designed by NIGO® will embody the enduring spirit of G- SHOCK since its inception and will be featured across various global content initiatives going forward.
The characters are inspired by four signature G-SHOCK models—DW-5000 with its iconic square design, DW-6900 featuring three circular digital displays, GA-2100 with an octagonal bezel, and GA-110 boasting a large, dimensional case—and showcase unique colouring and design elements that only NIGO®, with his deep connection to diverse cultures over many years, could realise. These characters symbolise support for those who boldly take on challenges worldwide without fear of failure. Special Website and Promotional Visuals Now Live
A dedicated website launched today offers in-depth insights into the characters, including a series of upcoming animations.
- Meaning Behind the Project Logo
As an icon of the project, a special “OGIN: G-SHOCK” logo was created by reversing the spelling of NIGO®. This design expresses how the numerous pop cultures that NIGO® has engaged with continue to be loved across diverse places around the world and throughout different eras, being redefined through NIGO®’s unique and multifaceted perspective.
Fashion Designer / Creative Director
NIGO® founded his own fashion brand in the 1990s, which quickly gained global recognition and became a cornerstone of the modern street fashion scene. Later, in 2010, he launched a new brand, “HUMAN MADE,” while also taking on creative collaborations with various companies. Since September 2021, he has served as the Artistic Director for the LVMH-owned brand “KENZO.” Most recently, in January 2025, he unveiled a collaborative collection with Pharrell Williams for “LOUIS VUITTON” in Paris.
Watch the video here.