Dubai, United Arab Emirates, 18 July 2025: Dubai Summer Surprises (DSS) 2025 is turning up the shopping thrill during its second dedicated retail season, the Great Dubai Summer Sale (GDSS), with the return of the eagerly awaited GDSS Daily Surprises. From 18 July to 7 August, a brand-new surprise deal drops from leading brands across the city for one-day only – valid at only one of their locations from 10am until stocks last.
Organised by Dubai Festivals and Retail Establishment (DFRE), exclusive offers, incredible limited-time savings, and discounts as deep as 90 per cent off promise shoppers a daily dose of unbeatable deals from their favourite brands across fashion, beauty, electronics, home, and more.
The Daily Surprises will be revealed only 24-hours in advance on the Dubai Summer Surprises website and @DubaiFestivals on Instagram and TikTok. The only way to stay ahead of the crowd is by keeping a close eye on these platforms!
SATURDAY, 19 JULY
The first GDSS Daily Surprises takes over ODORA, the ultimate destination for fragrance enthusiasts on Saturday, 19 July, where a flash sale of up to 90 per cent off awaits shoppers at Mirdif City Centre. This is the perfect moment to stock up on premium perfumes without the premium price tag.
Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
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About Dubai Summer Surprises 2025:
Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city’s retail sector is anchored around three distinct shopping seasons – Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Economy and Tourism
[+971] 600 55 5559