British Icon Expands Dubai Footprint With a Community-First Dining Experience
Dubai, UAE – November 24, 2025: PizzaExpress UAE has officially opened its newest restaurant at Four Points by Sheraton Production City, Dubai, bringing its iconic pizzas, beloved Dough Balls, family-friendly setting, and signature social dining experience to one of Dubai’s most accessible and fast-growing neighbourhoods.
Perfectly located for residents of Jumeirah Golf Estates, Victory Heights, Motor City, Sports City, JVT, JVC, and nearby communities, the new PizzaExpress offers a convenient and welcoming dining destination right at their doorstep. Set away from the city’s high-traffic zones, the venue provides ample free parking and hassle-free access, making it an ideal go-to spot for relaxed dining without the stress of long drives or congestion.
The opening further strengthens PizzaExpress UAE’s growth across the Emirates, reinforcing its commitment to creating delicious dining experiences where guests can enjoy great food, great music, and great moments—together.
“We’re delighted to welcome PizzaExpress Live to Four Points by Sheraton Production City,” said Nitin Makhijani, General Manager, Four Points by Sheraton Production City, Dubai. “This new restaurant is more than just a dining spot—it’s designed to be a vibrant hub for the nearby communities.”
Guests can enjoy PizzaExpress’ elevated menu, featuring bold new dishes alongside timeless favourites—from the indulgent Queen Margherita topped with creamy burrata, to the hearty Beef Lasagne, and the always-popular Golden Caramel Dough Balls.
With its modern interiors, warm hospitality, and signature open-kitchen design, PizzaExpress Live at Four Points by Sheraton Production City is set to become the neighbourhood’s favourite hangout for hotel guests and local residents alike.
The opening also follows the launch of the PE Club, PizzaExpress’ new digital loyalty app that instantly rewards guests and unlocks exclusive benefits across all UAE locations.
To book a table or explore the menu, visit here.
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About PizzaExpress
- At PizzaExpress Live, a pizza doesn’t mean just dinnertime; it means showtime. We make every moment matter for all our pizza fans—no matter how big or small—through our Piccolo menu.
- We are known for three things: the original maker of ‘proper pizza’ in the UK, our distinctive black and white uniform stripes, and our delicious Dough Balls.
- Today, PizzaExpress has nearly 360 pizzerias in the UK and Ireland, remodelling restaurants at pace, alongside opening new & relocated pizzerias offering the icons our pizza fans know and love, including Dough Balls, American Hot, and the Sloppy Giuseppe, as well as vegan or gluten-free options and lighter pasta and salad dishes.
- Globally, we have owned operations in Hong Kong and the UAE, as well as franchise operations across Asia, the Middle East, and Europe. We have 110 international and franchise sites, with a target of reaching 1000 restaurants globally (including the UK) by 2030.
- In the UK, we are proudly an omnichannel brand, offering dine-in and dine-out (including via our owned delivery platform) and have an extensive retail business, where we are present within 4,000 supermarkets and hold the title as the number one chilled pizza brand (featuring both original and iconic classics), the number one salad dressing, and the number one pizza dough proposition too.
- We expanded into new concepts and formats, such as our PizzaExpress Pod. It’s through these various channels that we can uniquely reach customers with great pizza, wherever and however they want to enjoy it.
- In the UK, PizzaExpress’ digital transformation continues at pace—with over 3 million customers now in the PizzaExpress Club – retaining its position as an industry-leading loyalty scheme. Customers earn treats on the house every time they dine, from free children’s meals for loyal members to Dough Balls just for signing up.
- Learn more about PizzaExpress, including the story of how Peter Boizot founded the brand in Soho in 1965, at https://www.pizzaexpress.com/about-us.